The short answer is YES. They are real diamonds.

Lets be clear, SIMULANTS are simply CUBIC ZIRCONIAS. In other words they are literally worth cents. You find simulants in costume jewellery. Be aware of companies out there who use the term SIMULANTS to take advantage of uneducated customers. On the other hand lab grown diamonds are REAL DIAMONDS.

No they are not. Simulants are not diamonds. Be wary of websites such us “” those types of websites sell “diamond simulants” which use very clever writing to mislead customers. They are not real diamonds.

Lab created diamonds started in the 1950’s by General Electric, however they were only being used for industrial purposes due to the low quality in colour and clarity. Over the past few decades scientists and laboratories around the world started improving the methods. But only until just a few years ago they were able to start producing gem quality diamonds, which are now starting to become available to the market.

The diamond tester will positively identify it as a diamond. They both have the exact same composition.

I can't find the diamond I want

Yes we can! Contact us with the specifications and we can find it for you. Generally, we can give you an estimate value straight away. To find it can take from couple of hours to a couple of days for certain stones.

Yes we do sell coloured diamonds. Contact us and let us know what you are looking for and one of our experts will be in touch with you and find you some options.


We have an experienced team of designers and jewellers who work together to bring the most sought after designs from classical, timeless and extravagent designs and everything in between. Our jewellery goes through a strong quality control process to ensure the rings are up to a high standard.

Yes. We are happy to work with you and create your dream design. No matter how simple or extravagant the design may be, we can make it. Feel free to contact us so we can explain the process.

Yes we can custom make any design, no matter how intricate it is. Contact us or make an appointment to have one of our experts walk you through the process.

Why Novita Diamonds

The main reasons are:

  • It’s the ethical choice
  • Unbelievable value for money
  • They are real diamonds
  • Cost 70% less than mined diamonds
  • There are no middle men involved in our operation
  • We buy direct from the manufacturers
  • We are not just an online based website
  • We have showrooms in multiple countries
  • You can order online or visit one of our showrooms
  • We are an Australian family owned and operated business
Placing an order

Depends on the country you are accessing our site from, the system should automatically update to your currency, it does it by checking where you IP address is from.

Yes you can, we have showrooms where our customers can visit us. You will be able to see touch and feel the amazing quality that Novita Diamonds is proud to bring to you.

The easiest is to contact us and one of our team members will assist you on this.

Yes, all orders are insured automatically for the full value that you have paid.

Certificates and Valuations

Yes you get a laboratory certificate, as well as an insurance replacement valuation at NO EXTRA COST.

All our certified diamonds are laser inscribed, giving our customers peace of mind that your diamond will never be able to be swapped as it has a unique laser number. If for any reason you think your diamond may have been swapped in the future, you can take it to a valuer who can confirm your stone or bring it to one of our showrooms and we will check it for you at no cost.

Unlike many other websites, we will provide a valuation certificate with your purchase at NO EXTRA COST. We use an independent valuer to make our insurance replacement valuations.

Origin of diamonds

Yes they are! As opposed to mined diamonds, only lab grown diamonds can be guaranteed to be 100% conflict free. It is extremely difficult to know the origin of a mined diamond, especially when it goes through many sets of hands after leaving the mine.

Ethical Choice

Yes they are! Different to our competitors, Novita Diamonds is a carbon neutral organisation. We buy carbon credit from the Amazonia area in south America to off-set our carbon foot print.

No. Novita is a strong believer in lab grown diamonds, making the world more sustainable and ensuring the diamonds we sell are guaranteed conflict free. With technology having improved to a point where diamonds can be grown in a lab that are identical to mined diamonds, it is a great alternative to damaging the environment and possibly disadvantaging lives in developing countries.