100% LAB GROWN DIAMONDS    /    ETHICAL CHOICE    /    BIGGER AND BETTER ROCKS    /    REAL DIAMONDS

Our Story | Novita Diamonds

At Novita Diamonds, we are dedicated to providing our customers with beautiful, high quality lab-grown diamond jewellery using diamonds that are ethically sourced, conflict-free, and jaw-droppingly gorgeous. We believe in this innovative new business and at the same time, providing our customers with the opportunity to purchase their dream piece of jewellery without having to spend a fortune.

We have chosen the name NOVITA from its Latin meaning “new”. Our lab grown diamonds have been created using groundbreaking new technology that resulted from a sustainable and ethical option to mined diamonds.

Our Beginnings

We are a family of jewellers, gemmologists and designers with a combined industry experience of more than 40 years. Throughout the years we have received great satisfaction from seeing couples being able to get their dream ring. Unfortunately most people’s dream ring is out of their budget and they need to sacrifice size and quality and they had to end up settling with a diamond that was not what they had originally hoped for. It was for this reason that NOVITA was born. We wanted everyone to get their dream ring they have always wanted without it costing an exorbitant amount of money. Lab grown diamonds was the perfect solution to give couples their dream ring, with money still leftover to put towards other important things (a deposit on a house, holidays, cars, investments etc) Our family is pleased to take all of its decades of experience into what is a fascinating new invention!

After much thought, we decided to move from bricks and mortar jewellery stores to having an online presence with a user friendly website. This way we are able to keep our overheads much lower and pass on the savings directly to the customer. We are very proud of the high quality of our jewellery so we have opened showrooms in Sydney, Melbourne and Adelaide with the US, Canada and Europe to follow. Customers are encouraged to visit one of our showrooms to inspect our stunning lab grown diamond jewellery pieces.

Our Products

We use the finest lab grown diamonds in the world, sourced by our team of gemmologists and diamond experts. We are one of the pioneers for lab grown diamonds in Australia and the world. The decades of experience reflect in the quality found in all our jewellery!

Thanks to our lab grown diamonds, you can get more for your money, and afford your dream ring or other piece of jewellery without breaking the bank. There is no need to buy smaller diamonds or lower-grade stones – our diamonds are guaranteed to be the best quality!

The quality of the diamonds used in our jewellery is identical to that of earth mined diamonds, having the same hardness, that is everlasting and can be passed down through the generations. We manufacture our jewellery to the highest standards in the world and we pride ourselves on our attention to detail. We hope to continue building our brand – and providing our customers with the finest lab-grown diamond jewellery in Australia and the world.