What is the Story of Novita Diamonds?

At Novita Diamonds, we are a team committed to providing our customers with stunning, high-quality lab grown diamond jewellery. Our diamonds are ethically sourced, conflict-free, and incredibly beautiful. We believe in this forward-thinking business model, giving our customers the opportunity to acquire their dream piece of jewellery without breaking the bank.

The inspiration behind the NOVITA brand, it’s the Latin meaning “new” or “innovation”. Our lab grown diamonds are the result of groundbreaking technology that offers a sustainable and ethical alternative to mined diamonds.

Who is the driving force behind Novita Diamonds?

Iris Arnold, the Global CEO and Founder of Novita Diamonds, leads our team with a vision of women's empowerment. A staggering 85% of our workforce and all our top management are women, embodying Iris’s vision to foster a business environment that values and encourages women's leadership.

Iris Arnold CEO and Founder of Novita Diamonds

Iris Arnold CEO and Founder of Novita Diamonds

How did Novita Diamonds Start?

Our story begins with a vision, the vision of our founder, Iris Arnold. Iris was passionate about providing an alternative to mined diamonds and had been anticipating the advent of lab diamonds for years. When they finally arrived on the market, she recognized the long-awaited opportunity was finally here. Drawing from her deep-seated commitment to sustainable and affordable luxury, she founded Novita Diamonds in Australia.

Leveraging her vast experience in jewellery design and complemented by a team of expert gemmologists and master jewellers – aptly called the 'A-Team' – she was able to create an unparalleled blend of craftsmanship and innovation. The team's cumulative industry experience of over 40 years has always been instrumental in helping couples find their dream rings. However, Iris's vision led to the transformation of the dream into a more affordable reality. Lab grown diamonds became our perfect solution, allowing couples to acquire their dream ring without compromising on size, quality or their budget.

The Australian market readily embraced Novita Diamonds. The brand's unique approach combined with a dedicated team and leadership under Iris proved to be a total success, and quickly expanded to all major cities in Australia. This only marked the beginning of our journey.

Our user-friendly website and low overheads due to the online model has allowed us to pass the savings directly onto our customers. That being said, we continue to maintain strategic showrooms in Sydney, Melbourne, Perth, and Adelaide, Brisbane and Parramatta understanding the joy and confidence that some customers derive from seeing our stunning lab created diamond pieces in person.

Which countries does Novita Diamonds currently have showrooms in?

Countries with showrooms

Currently we have 15 locations across 9 countries: Australia, NZ, UK, Germany, Spain, Singapore, Hong Kong, South Korea and Malaysia.
The success and acceptance of Novita Diamonds spurred our international expansion. After sweeping across Australia and New Zeeland, our brand found new homes in the UK, Germany and Spain. The growth continued as we marched into Asia, setting up showrooms in Singapore, South Korea, Hong Kong and Malaysia, becoming a household name for affordable, lab grown diamond jewellery. Plans are also in place to venture into the US and Canada, as we continue to realise our mission of making dream rings accessible to everyone, everywhere.

Today, Novita Diamonds stands as a testament to Iris's vision of affordable luxury, powered by sustainable lab grown diamonds, and we can't wait to bring that vision to the rest of the world.

What makes Novita Diamonds products so special?

At Novita Diamonds, our team of expert gemmologists and master jewellers is not just known for sourcing the world's finest man made diamonds, but also for creating stunning ring designs that resonate with our discerning customers. As a global pioneer in lab grown diamonds, we push boundaries in innovation and quality.

Central to our innovative approach is the direct sourcing of diamonds from manufacturers by our dedicated global network of gemmologists. This allows us to handpick the finest gems for our customers, offering an unmatched standard of quality in the industry.

How does Novita Diamonds rings and jewellery excel above all market standard?

Beyond sourcing, we also invest significantly in innovation for our product designs. We leverage advanced CAD designs and offer custom designs, allowing us to create unique, high-quality rings that are truly personal and bespoke. This process involves precision manufacturing that ensures the highest quality and finishing touches, meticulously done by our highly talented master craftsmen.

We craft rings that are not only aesthetically stunning but are built to last, making them lifelong companions. These rings use diamonds that are of equal quality to earth-mined diamonds, offering the same durability and timeless appeal. Our commitment to quality extends to every stage of the process, from sourcing to manufacturing to the final inspection.

We invite you to check our 100+ lab grown diamond engagement rings unique designs or let us make the perfect custom engagement ring just for you.

At Novita Diamonds, we believe in innovation and continual improvement. Our ambition is to create an exceptional customer experience, crafting the finest lab grown diamond jewellery in Australia and the world, and pushing boundaries in design, quality, and sustainability.

Our Products

We use the finest lab grown diamonds in the world, sourced by our team of gemmologists and diamond experts. We are one of the pioneers for lab grown diamonds in Australia and the world. The decades of experience reflect in the quality found in all our jewellery!

Thanks to our lab grown diamonds, you can get more for your money, and afford your dream ring or other piece of jewellery without breaking the bank. There is no need to buy smaller diamonds or lower-grade stones – our diamonds are guaranteed to be the best quality!

The quality of the diamonds used in our jewellery is identical to that of earth mined diamonds, having the same hardness, that is everlasting and can be passed down through the generations. We manufacture our jewellery to the highest standards in the world and we pride ourselves on our attention to detail. We hope to continue building our brand – and providing our customers with the finest jewellery and lab grown diamond in Australia.

Charity Partnership

To extend these ideas beyond Novita Diamonds, we are having a partnership with Dress For Success! Dress for Success helps disadvantaged women face their job search with the confidence, clothing and tools to get hired. The work of Dress for Success is more critical than ever, providing job-ready programs and services that help women ensure their economic stability through the pandemic crisis and into the future.

25% of sales from Novita Diamond’s selected stud and pendant will be donated to Dress for Success to help support women into employment. We believe that empowered women can achieve anything they put their minds to and should feel free to celebrate their wins by rewarding themselves with beautiful jewellery, helping them feel confident and powerful!

Join Novita Diamonds and Dress for Success in the fight to preserve economic equality and progress for Australian women. Shop our #DFSPOWERPIECE


WWF and Novita’s Partners in Purpose

Our company was established to disrupt a deeply problematic industry, and it will always strive to fulfil its obligation to the planet and its inhabitants. Recently, we partnered with the non-profit Dress for Success, which has delivered real results.

We realised that we could do more after we had the opportunity to provide marginalised women with a fighting chance. We needed to partner with an organisation with even greater ambition on a truly global scale. In WWF, we found just that ally.

World Wildlife Foundation was founded in 1961 and has nearly five million supporters worldwide. By addressing threats affecting threatened plants and animals, WWF aims to "slow and eventually stop their extinction." NOVITA DIAMONDS will help WWF, as an official "Partners in Purpose" member, to restore and rehabilitate wildlife and their habitats, including koalas and other unique marsupials.

We are proud to be an integral part of WWF's mission to 'Regenerate Australia', just as we have been with our fantastically successful partnership with DFS, and we can't wait to see the desperately needed results. For more in our partnership check Novita Diamonds and WWF charity.