Our Mission

Our mission is to provide our customers with beautiful, affordable, and conflict-free rings that our customers can feel great about. We believe that the current diamond monopoly must end, and that there is a better way to source ethical diamonds – lab grown diamonds are the best option!

In the past, we used to use only conflict-free diamonds for our jewellery. However, despite our best efforts, it was often impossible to determine where some diamonds came from. It’s often simply not possible to know the true origin of a mined diamond.

So, in recent years, we’ve shifted our mission. We now exclusively use lab grown diamonds. Not only are our diamonds conflict-free, but they’re only a fraction of the price of naturally-mined diamonds. That’s good for your conscience, and your wallet, too!

Iris Arnold
CEO

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Our Mission