If you’re interested in the unique appearance of white gold for an engagement ring – or any ring in general – you may be surprised to find out that platinum is a much better overall option. Read on to learn more, and see why platinum from Novita Diamonds is superior to white gold.
Platinum rings at Novita are competitively priced – only about 10% more for platinum vs white gold rings. Why is it more expensive? First, platinum rings are made of 95% platinum – while 18ct gold rings are made of only 75% gold. Second, the melting temperatures of platinum exceed 1,700° C, compared to just 1,100° C for white gold. Third, due to the high melting temperatures, they are naturally more labour intensive.
So why do jewellers usually charge double for platinum?
We make our rings in-house, which means that they are much more affordable. Different from us, the average jeweller has to outsource the work to a company like us. And do not forget, since you won't be coming back every 6 months, they are trying to make up for a lifetime of no maintenance.
Is platinum better than white gold or stronger? They are equally strong and durable but white gold tends to scratch more easily due to the layer of rhodium plating. Don’t be fooled by false statements of salespeople pretending white gold is stronger. It’s simply not.